If you ever find yourself pondering, it's unlikely you'd come across the terms 'Theatre' and 'UX' in the same sentence, simply because, at face value, they seem unrelated. It's similar to inviting a web designer to a costume party – it just doesn't click at first glance. However, if we delve into the creative process, similarities begin to emerge. One can say that both; Theatre and UX share a common goal: to captivate the audience by creating a product. Whether it's through a website or a theatrical performance, the first impression does last the longest.
Consider Theatre and UX as fraternal twins – distinct yet sharing commonalities. Both demand innovation, urging practitioners to push boundaries and elevate user experiences. Much like a skilled actor absorbing the audience from the stage, UX designers aim to engross users in a digital realm. Creating an immersive world that resonates both, emotionally & creatively is the key to success. In Theatre, the director crafts an alternate reality onstage, striving to enrapture the audience. Similarly, UX design aims for seamless interactions, ensuring users are not only guided but also enriched by the experience. Just as a director observes and understands the audience reactions to refine the performance, UX designers rely on user feedback to enhance their creations.
For actors, thorough character study is like, diving into the backstory through the lens of the 5 W's and 1 H – Who, What, When, Where, Why, and How. This exhaustive approach enhances their portrayal, fostering deeper connections with the character, hence with the audience too. One can say, Theatre and UX share a symbiotic relationship, both dedicated to crafting compelling experiences that leave a lasting impact.
For actors, understanding their character involves exploring key questions such as:
- Who does my character represent?- What is the backstory or family background of my character?
- When was my character born, or when does a particular scene occur?
- How old is my character, and what is their level of education or literacy?
Similarly, designers must empathize with their end consumers by considering:
- Who constitutes my target audience?
- What are the needs and challenges faced by my users?
- What is the background story and lifestyle of my users?
- What motivates my users to engage with a specific product or service?
- How can I enhance the user experience and provide innovative solutions?
This parallel process highlights the similarities between acting and UX design. Actors employ the "3 Mantra" approach – Experience, Observation, and Imagination – to fully embody their characters. Likewise, UX designers inadvertently apply a similar technique, immersing themselves in the user's perspective through firsthand experience. Ultimately, both UX designers and theater artists do share the common goal of ensuring customer/audience satisfaction. They perform with spontaneity, creativity, and collaborative effort to deliver exceptional experiences to their end consumers.